Now playing Asim Shahid presents

Breakingthe Fourth Wall

A show in six acts /ˌfɔːθ ˈwɔːl/The invisible wall between the stage and the audience. To break it is to turn and speak to you.

or just scroll ↓

Ten yearson stage.

Ten yearsbuilding websites.

Turns out it'sthe same job.(I checked. twice.)

Same job?Sounds like a stretch.(this door's 3D, by the way.)

A set, a script, an audience to win over.Sounds a lot like a website.

Still not convinced?Let me walk you through.mind the step.

Let me show youhow I work.(art in the code, code in the art.)

ACT III Praxis/ˈpraksɪs/Praxis is a Greek word for action: theory, put into practice.

Four scenes. One standing ovation.(no pressure.)

Act III · Scene I · The read-through It all starts
with a script. (yes, I'll ask you to describe a feeling)

first drafts are meant to be bad.

DRAFT 1

INT. YOUR HOMEPAGE — THE FIRST FIVE SECONDS

A logo. A slider. Three stock photos of handshakes.cut the handshakes

The headline reads: SOLUTIONS FOR EVERYONE.talk like a human

VISITORwho is this for?

(scrolling)

Hm. Nice, I guess.give her a reason to stay

Yes. That.

Now I know your story. (even the parts you didn't say.) Act III · Scene I · End Scene

Act III · Scene II · Lights & gels Every story
has a color. (I will have opinions about your blue)

tap a few. I'll wait.

bluer than a bank. warmer. braver. there it is.

MAYA'S PALETTE

Sorry, blue. Not on my stage. (Oven Glow it is. Maya's light, locked.) Act III · Scene II · End Scene

Act III · Scene III · Closed rehearsal Then I
disappear. (no status meetings, just me – like a door I'm not answering)

okay, here's a door.Because what looks effortless

(go on, knock.)

was rehearsed
behind this door.

Have faith. It's worth the wait. (relax, I'll ping you the second it's ready.) Act III · Scene III · End Scene

Act III · Scene IV · Opening night Then the curtain
goes up. (reveal day is my favorite)

go on, scroll. it's real.

mayas.bakery

Maya'sBakery BreadPastryOur storyVisitOrder

Open 6 a.m. – 2 p.m. · Tue to Sun

Bread worth
getting up for.

Slow sourdough and hand-laminated pastry, out of the oven while the street is still quiet.

Order for tomorrow →Today's bake

Country sourdough✦Cardamom buns✦Rye & seed✦Butter croissant✦Rosemary focaccia✦Country sourdough✦Cardamom buns✦Rye & seed✦Butter croissant✦Rosemary focaccia✦

Today's bake

Baked this morning.
Gone by two.

Small batches, made by hand. Order by 8 p.m. and we'll set yours aside at sunrise.

Country sourdough$9

36-hour ferment, blistered crust, a crumb you can see through.

Sells out first

Cardamom bun$4

Knotted by hand, brushed with butter and crushed cardamom.

Warm till 10

Butter croissant$5

Eighty-one layers. Shatters, then melts. We counted.

Weekends double

Our story

“I wanted a bakery that smells like my grandmother's kitchen at six in the morning. So I built one.”

Maya, baker & owner

6 a.m.first loaf, every day

36 hto ferment our sourdough

0shortcuts

Visit

Come say good morning.

Tue – Fri6 a.m. – 2 p.m.

Sat – Sun7 a.m. – 3 p.m.

MondayWe sleep in

Get directions →Call us

14 Baker Lane

Maya'sMade with butter, patience and a very early alarm.

Take a bow, Maya.she cried. (good tears.) (your canvas is next.) Act III · Scene IV · End Scene

ACT IV Anagnorisis/ˌanəɡˈnɔːrɪsɪs/Anagnorisis is the moment in a play when the hero recognises the truth.

Plot twist. Maya was never the client.

let's get to know each other.

Because I believe

Starring Your name or your business ↑ tap here & write your name

Empathy is key
to good design.

Every show needs a lead. (the part's yours, if you want it.) Act IV · End

ACT V Ekphrasis/ˈɛkfrəsɪs/Ekphrasis is the art of describing a work of art so vividly that you can see it. welcome to the hall of fame. walk with me.

ACT VI Envoi/ˈɛnvɔɪ/An envoi is the short closing verse of a poem, addressed to the one it was written for.

Curtain call Take a bow. (six acts. that's commitment.)

Shall we put on
your show?

the box office is open. I read every one.

Fin. (thanks for staying till the end.) Asim Shahid · the show